Difference between marketing and selling pdf

Another way of thinking about the difference between selling and marketing is the difference between a product and a brand. While selling is focused on the short term, marketing is focused on the long term. However, there are significant differences between marketing and selling. There is much confusion between marketing vs advertising. Difference between sales and marketing compare the.

For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. In a way, marketing is both research and practice, while advertising is straight practice. Sales and marketing are often seen as two separate departments within a company. The difference between product marketing and service marketing. Jun 07, 20 difference between marketing and sales 1. Jul 19, 2012 selling takes place in a one to one situation at a point of sale whereas marketing is all the research and planning that goes into making a product successful. Many people think selling and marketing as the same thing. Sep 19, 2019 the difference between marketing and sales lies in how close you are to converting a potential customer to an actual customer. Marketing consists of all those activities that are associated with product planning, pricing, promoting and distributing the product or service. Anticipates and meets needs, marketing often necessitates cultural changes at every level in the firm.

Difference between marketing and selling concept with. Broadly, marketing involves promoting, distributing, packaging, pricing and selling of. Marketing plays a major role in creating new channels or clients and maintaining the existing channels, which contributes to more sales. On the other hand, advertising is a short term process. They are so closely entwined that people often dont realize the difference between the two. All that being said, however, remember that there are a lot of similarities between b2b and b2c.

Selling 1 marketing starts with the buyer and focuses constantly on buyers needs. Difference between marketing and selling i answer 4 u. A marketing strategy, called the marketing mix, is a comprehensive plan for promoting, selling and delivering a product to a target market. The replies were quite eye opening because there were. It is necessary to understand the differences between marketing vs selling for a successful marketing manager. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts. The difference between marketing and selling concept are elaborated in the points given below. What is the difference between marketing and marketing. I recently replied to a question on linkedin that asked what the difference was between marketing and sales. Think of marketing as everything that an organization does to facilitate an exchange or a conversation between the company and the consumer. Marketing focuses on creating a market for the product, and building reputation whereas advertising focuses on seeking public attention. Selling involves making sales so as to increase the companys revenues.

They range from creating better brand awareness and brand recognition over creating a positive brand image to creating interest for products and services within a target group. Many outside of the selling process look at marketing and sales as the same thing. The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. Nevertheless, marketing is different from sales and as the organization grows, the roles and. Traditional commerce is limited to time business hours mostly during the day. The difference between marketing and advertising learn. To share your insights and opinions on the profession, visit our community blog page. While marketing refers to a process of promoting or selling products and services with the help of tools like marketing research and advertising. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs. The basic difference between the selling concept and the marketing concept, and the marketing concept and the societal concept has been briefly stated below. Mar 05, 2018 in general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Selling defined selling is a marketing function that involves determining. Dec 21, 2010 difference between sales and marketing marketing is everything you do to open avenues for sale, sales is everything you do to close a sale.

Difference between sales and marketing marketing is everything you do to open avenues for sale, sales is everything you do to close a sale. All companies that are in the business of selling a product or service also make use of another tool called marketing. The difference between marketing and advertising small. Philip kotler, the father of marketing says marketing is a social process by which a need is created. In the digital era, the thin line that exists between. All of us are aware of the concept of selling as we are most of the time consumers buying products and services being sold by vendors and experts. It is necessary to understand the differences between them for a successful marketing manager. Aug 12, 2019 seven differences between sales and marketing. A b if a business doesnt sell any goods or services, it wont stay open for long. It should have measurable benchmarks so that you can judge which marketing choices are costeffective and produce. It starts with customer needs and demand and ends with customer satisfaction. Selling takes advantage of marketing to close the deal. This is because the procedure of sales is very different from advertising. Difference between marketing and selling pdf files.

Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers. This is an accountingweb community member blog post. Marketing is focused on promoting and selling a specific product, whereas pr is focused on maintaining a positive reputation for a company as a whole. So marketing is creating a demand in the customers mind so that they will seek you out. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences.

They are so closely intertwined that people often dont realize the difference between the two. Selling is more like an agreement wherein the buyer receives the product in exchange for money. This is a rewritten version of an article first published on september 8, 20. The action or business of promoting and selling products or services, including market research and advertising the main difference. The same confusion is not observed between marketing vs selling. Knowing the difference between the two is imperative in setting the right strategies to help grow your business. Oct 14, 2008 whats the difference between sales and marketing. The first major difference is given by the fact that. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavors like design and multimedia production. Sales and marketing are closely interlinked and are aimed at increasing revenue. Oct 01, 2018 sales and marketing are often seen as two separate departments within a company.

A sale a transaction between two parties where the buyer receives goods tangible or intangible, services andor assets in exchange for money. However, selling is a vital part of any business, as through doing business and generating income, no company can succeed or grow. This article has been designed to throw light on the various points of distinction related to the difference between marketing vs selling. This article lists all differences between marketing vs selling. The difference is in the marketing message, not in the product itself. Marketing and sales are two different things that are part of a companys strategy. Seven differences between sales and marketing smartcompany.

A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept. Promotion of your business all falls under the marketing umbrella. Selling as a business function has changed and adapted to the chances of todays business world, made mostly by marketing. What are similarities and differences between sales and. Selling is to sell what producer produce, not what a customer want. Marketing and selling are both activities aimed at increasing revenue. Marketing is the sum of all activities that take you to a sales outlet.

What would happen to movie theaters if no one went to the movies. He was very quiet, but people always lean in to hear what he has to say and consult with him about how to solve problems in their business. Marketing and sales overlap slightly, and depend on each other, but they are distinctly different. As understanding of the differences between selling and marketing is necessary for marketing professional to be a successful marketing manager. Youre selling to businesses in one and in the other youre selling to consumers. Marketing encompasses the strategies you use to reach new leads and generate interest in your business. There are good many people who use the words marketing and selling interchangeably. In other words, advertising supports marketing by creating the right buzz about a companys product or service.

Selling concept, market concept and societal concept. Anticipates and meets needs, marketing often necessitates cultural changes at every level in. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Selling has a product focus and mostly producer driven. There are many who think marketing is equal to advertising, but the thing is that marketing is a discipline, while advertising is just a branch of it. Explain personal characteristics of successful salespeople. Marketing involves the design of product acceptable to. As sales and marketing are closely intertwined, it becomes hard to realise the difference between the two. In simple words, it means the process through which the goods and services move from the producer to the ultimate user of the products. The world of business functions with the sole purpose of making revenue and thus making each brand a standout in the market. Marketing requires promotion and advertising to create a positive awareness about the product.

And that is to get your business and messaging in front of your ideal customers. A sales transaction will not occur without some type of relationship between a. Distinguish between the marketing concept and the selling concept. Selling 1 marketing starts with the buyer and focuses constantly. The literature is divided on whether differences between the thought worlds of marketing. Essentially, its selling marketing and the other way around. Difference between sales and marketing sales vs marketing. Blurring the line between advertising and marketing. Apr 14, 2017 marketing is done with the intent of increasing sales while advertising is done with the objective of inducing customers. The goals of marketing and a marketing strategy can be manifold. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Bus a successful manager should know the difference between them.

In small firms, one cannot come across much difference between sales and marketing. Marketing and sales are both aimed at increasing revenue. The difference between marketing management and marketing marketing managementmarketing management is all out managing the marketing efforts and the organizational discipline which focuses on the practical application of marketing orientation, t. Marketing is a more controlled and widerreaching process, while advertising is specific to brand communication. It generates curiosity in the minds of the target audience, but ultimately works to support the overall marketing plan. Ultimately, marketing strives to make all interactions with your firm aka moments of truth into positive experiences.

Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. Each approach to the problem of what to do yields a slightly different outcome. With our fast food example, sales happens at the counter. Marketing is the process of communicating the value of a product or service to customers, so that the product or service sells. But bigger firms have made clear distinction between marketing and sales. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations. Marketing and sales go handinhand, especially for businesstobusiness companies. Apr 17, 2018 the difference between marketing and selling concept are elaborated in the points given below. Selling means providing the customer with the good heshe needs in exchange of a price.

And marketing is the process of getting people interested in. Understanding the relationship between marketing and sales. Marketing is all about managing the four ps product price place prom. Marketing vs selling difference between sales and marketing. Difference between traditional commerce and ecommerce. I am always surprised by how good the answers are when posed out to a wide and diverse group of people. Each implies differing tactical actions, and i now believe each approach benefits from the insights brought by the other. Difference between marketing and selling marketing vs. Difference between marketing and selling marketing vs selling.

The difference between marketing and sales lies in how close you are to converting a potential customer to an actual customer. For me this difference in approach is a key difference between branding and marketing. Apr 03, 2007 so marketing is creating a demand in the customers mind so that they will seek you out. But although their daily operations are focused on different aspects of the customer relationship, they should function together as a single unit. Lets start by looking at the basic definitions of each and then take a dive deeper into how marketing and advertising differ from one another because the difference is significant. Marketing vs sales difference and comparison diffen. It is the action part of marketing and it has short term goal of achieving market share. Jul 25, 2019 marketing is a process that takes time and can involve hours of research in order for a marketing plan to be effective.

Difference between marketing strategies and sales strategies. The marketing and selling concepts are usually perceived as being the same, but there are some important differences between the two of them. Experts generally break the marketing mix down into the following categories. Business owners often use terms like marketing and sales promotion interchangeably, but technically these terms can refer to distinct elements in your business plan. Difference between sales and marketing difference between. Infact, there is difference between the two terms so much so that their real meaning and content make them altogether quite distinct words. Alright, so first things first, marketing and advertising are two different things. Though interrelated, marketing and sales are two different disciplines and areas of the business process. It incorporates actually selling the companys products or service to its customers. Despite their differences, the two functions are dependent on each other. The term, sales, refers to all activities that lead to the selling of goods and services. You go to a shop and the shopkeeper sells you a good x and in return you pay him some money in cash. Dec 19, 2017 the difference between marketing and advertising is subtle and marketing managers, as well as marketing students, should know the difference.

Marketing is all about creating a pull, sales is all about push. If you know the difference between the two and do your market research, you will be able to put your business on the path to success. For the business funnel to work smoothly, communication between the two departments is essential. Jul 09, 2018 understanding the difference between the two will make your campaigns more successful, getting you better results in the end. Though the set priorities of sales analysis and marketing are somehow different, the main goal of these two is to ensure that customers will be aware of what the business can provide them with so that a potential lasting businesstoconsumer relationship can be established. Difference between marketing and selling compare the. Products tangible products are often thought to be easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed. The difference between marketing and advertising explained in. Sales on the other hand is chasing customers and asking for the order. Traditional commerce focuses on the exchange of products and services through personal interactions and is therefore manual while ecommerce trading activities are online via the internet and can be considered automatic.

Marketing is done with the intent of increasing sales while advertising is done with the objective of inducing customers. The major difference between sales and public relations is financial. The other day i had breakfast with a business owner who is a great sales person. Jul 31, 2017 the difference between marketing management and marketing marketing management marketing management is all out managing the marketing efforts and the organizational discipline which focuses on the practical application of marketing orientation, t. Marketing moves a potential customer close to sale, that is marketing makes the initial move to transform a cold customer in to warm and move closer to sales. The obvious difference between product and service marketing is that products are tangible, and services are intangible. In contrast, differences between marketing and sales in regard to product knowledge and. Selling has actually risen to be a more valued job in. Once the marketing decisions are made, sales people take those decisions and march into the world to sell the products and services, using the messages marketing chooses. Together, they streamline the buying and selling process.